Partner Outreach

Cold email templates

Personalised outreach to coffee roasters, distilleries, vineyards, breweries and skincare brands. Plain text and HTML ready.

Strategy: No demo in email 1. No money ask until email 3+. The only CTA is a 10-minute call or a reply. Keep it human.

Subject line

Email body

Hi [First Name],

I've been building Loggie — an iOS app where specialty coffee drinkers log their cups with tasting notes, brew recipes and ratings. Think of it as a taste journal that learns your palate over time.

Your roastery came to mind when thinking about who our users actually seek out. The people on Loggie care about origin, process and the producer behind the bag — not just any coffee.

I'd like to offer [Roastery Name] a featured partner spot. Your roastery listed in our discovery section, surfaced to users whose flavour profile matches what you make. No cost — we're building the partner network now and keeping it selective.

Worth a 10-minute call this week?

Keith Daly
Founder, Loggie
loggie.it.com

Generate AI variations

Get 2 alternative tones — more direct, or warmer — using Claude.

Sending tips

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Use plain text for first sends

Higher open and reply rates with small/artisan producers. HTML for follow-ups once you have a name.

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Personalise the opener

Mention a specific product, their region, or something you genuinely noticed about them. One specific detail beats any template.

Best send times

Tue–Thu, 8–10am local time for the recipient. Avoid Monday and Friday.

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Follow-up once

If no reply after 5 business days, one short follow-up: "Hi [Name], just bumping this in case it got buried — happy to send more detail." That's it.

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What to say on the call

Show them the app. Ask what they care about most (new customers, brand awareness, visibility in their city). Then explain how featured partners work. No hard sell.